Project Goal

As part of a major redesign of ANZ’s mobile app, I led the research and design for a new business banking experience that addressed the unique financial challenges of small businesses. Our objective was to develop powerful money management tools that could enhance customers’ financial wellbeing and streamline daily operations.

Challenge

To design a truly valuable experience, we needed to rethink digital banking around the specific needs of small business customers. This required testing a wide range of ideas with customers to identify solutions that would resonate with them while aligning with the bank’s overall strategy.

Approach

I led a team of six designers as we conducted exploratory research, revealing that managing cash flow, reducing administrative tasks, and increasing financial knowledge were top priorities for small business owners. From these insights, we designed innovative features, including a cashflow management system that allowed customers to create separate “buckets” without needing additional accounts, digital receipt storage, and mobile EFTPOS functionality.

Outcome

By bringing these solutions to life, we developed a new proposition tailored for small business customers and influenced ANZ’s long-term strategy for supporting small businesses.